Resume
Arte Merritt
contact
Skill Summary
  • Product Strategy
  • Business Development
  • Corporate Development
  • Operations
  • Marketing
  • Brainstorming
  • Consulting
  • 12+ years Mobile experience
    • Motally, Yahoo Mobile, Helio, Vindigo, Vettro, 3mg, and more
  • 16+ years Internet experience
    • Viant, Random House, myEssay, PwC, 3mg, and more
  • Entrepreneur
    • Founded Motally, mofoxy, myEssay, 3mg, MITWF
    • Created numerous web sites, products, and services including Zetre, Mobile Elevator Manager, ugcDb, towza, and more.
Experience
SENIOR DIRECTOR MOBILE STRATEGY
Turner Broadcasting Emerging Technology
San Francisco, CA
10/2011-Present
  • Identified, researched, and evaluated start-ups for potential partner opportunities with Turner, with main focus area on mobile.
  • Performed Due Diligence for potential investments by Turner and Time Warner Investments
  • Evangelized new mobile technologies and companies within Turner
  • Organized Mobile Summit bringing more than 90 representatives together from across Turner Brands to develop mobile best practices.
  • Launched Turner's "Media Camp" Accelerator program
  • Evangelized Media Camp program at Tech events
PRESIDENT / FOUNDER
Motally Inc (Acquired by Nokia, Inc)
San Francisco, CA
02/2010-09/2010
  • Founded Motally, a mobile analytics tracking and reporting service for mobile websites and applications
  • Set overall company strategy and goals
  • Raised Series A funding with Blue Run Ventures and Ron Conway
  • Manage day-to-day operations of team, including hiring, business development, product strategy, and marketing.
  • Business Development / Sales
    • Negotiated deals with handset manufacturers, operators, Tier One web publishers, and numerous mobile startups
    • Led lead generation, inside/outside sales, web demos, and partnership development
    • Developed pricing models and go-to-market strategy
  • Marketing
    • Built Motally brand from scratch to one of the top mobile analytics companies
    • "Voice" of company at industry events/conferences
    • Developed overall marketing strategy
    • Drafted marketing and sales collateral, tag lines, and marketing promotions
    • Managed PR relationship
  • Product Strategy:
    • Set overall product strategy and vision
  • M & A
    • Led the acquisition discussions with suitors
    • Led due-diligence
    • Nokia Acquired Motally 8/31/2010
  • Awards include:
    • 2010 Meffy's Winner, 2010 Venture Capital Journal's Top 20 Most Promising Startup (#5), 2009 Under The Radar Audience and Judges Choice Winner, 2009 Amazon Startup Challenge Finalist.
CEO / FOUNDER
Motally Inc
San Francisco, CA
02/2008-02/2010
  • Founded Motally, a mobile analytics tracking and reporting service for mobile websites and applications
  • Set overall company strategy and goals
  • Raised Series A funding with Blue Run Ventures and Ron Conway
  • Manage day-to-day operations of team, including hiring, business development, product strategy, and marketing.
  • Business Development / Sales
    • Negotiated deals with handset manufacturers, operators, Tier One web publishers, and numerous mobile startups
    • Led lead generation, inside/outside sales, web demos, and partnership development
    • Developed pricing models and go-to-market strategy
  • Marketing
    • Built Motally brand from scratch to one of the top mobile analytics companies
    • "Voice" of company at industry events/conferences
    • Developed overall marketing strategy
    • Drafted marketing and sales collateral, tag lines, and marketing promotions
    • Managed PR relationship
  • Product Strategy:
    • Set overall product strategy and vision
  • Awards include:
    • 2010 Meffy's Winner, 2010 Venture Capital Journal's Top 20 Most Promising Startup (#5), 2009 Under The Radar Audience and Judges Choice Winner, 2009 Amazon Startup Challenge Finalist.
CONSULTANT / ENTREPRENEUR
Independent Consulting
San Francisco, CA
02/2007 - 01/2008
  • Business Development and Product Strategy Director for mobile software company: generating leads; conducting sales calls, pitches, and presentations; advising clients on product strategy.
  • Business Development for startup in-video advertising company: found initial beta users for the product.
  • Led Product Development of Helio Mobile Search: defined and led implementation of the "flagship" mobile search for Ocean and Fin devices
  • Product Manager / Advisor for mobile startup launching client application in African emerging markets
  • Product Manager for mobile photo gaming community: helped define higher-conversion registration process, points & rewards economy, subscription service, and quiz and poll games.
  • Founded, launched: towza.com, mobile search; ugcDB.com, the "IMDB" of user-generated content, shnork.com, social mobile photography; and soupah.com, mobile trivia.
PRODUCT MANAGER
Yahoo! Mobile
Sunnyvale, CA
07/2005 to 02/2007
  • Product owner of Mobile Front Page, Membership, Community, and Media initiatives; interim Platform PM.
  • Led first global launch on Yahoo-proprietary mobile platform in 19 countries and 7 languages, extending Mobile Advertising to all regions.
  • Led mobile registration, the top initiative to expand user base in Europe and Southeast Asia.
  • Gathered requirements, performed competitive analysis, and wrote Product Requirement Documents (PRDs).
  • Coordinated cross-disciplinary team of engineers, user interface designers, and QA team members in designing, planning, and launching WAP products.
  • Started and led Mobile Brainstorming Group. Drove adoption of new product development processes.
PRESIDENT / FOUNDER
3mg Inc Consulting
San Francisco, Los Angeles, Boston
07/2000 to 07/2005
  • Led Business Development initiatives to land clients in Mobile/Internet space including Vindigo/Vettro, Polaroid, BT Conferencing, Equinox Fitness, and many more
  • Product Manager and Technical Architect of clients' mobile and Internet initiatives.
  • Gathered and wrote functional requirements documents, project plans, and proposals.
  • Led clients' development teams and interacted directly with senior management.
  • Designed mobile applications for location-based services (LBS), mobile photo sharing, field-service applications, and personal training applications.
  • Invented/created: Mobile Elevator Manager, field service application; FelixFoto, Blackberry photo album service.
SALES ENGINEER / PROJECT MANAGER
Vettro
San Francisco, CA
01/2004 to 09/2004
  • West coast Sales Engineer and Project Manager for wireless software company focused on field service and field sales employees.
  • Conducted sales demos and sales calls.
  • Gathered user requirements and wrote sales proposals.
  • Researched competitor's products.
  • Assisted in customer deployments, training, and customer service.
CTO, CO-FOUNDER
MyEssay.com
New York, NY
01/1998 to 01/2001
  • Operations: Managed network of 50 freelance readers and staff of online essay review service. Oversaw customer service.
  • Business Development: Actively involved in business development, VC fund raising, marketing, and partner relationship development. Negotiated partnerships with PureAdvice, Realnames, Education Unlimited, and the University of Virginia. Negotiated the sale of software behind the service to the Princeton Review.
  • Technology Development: Oversaw technical architecture and development. Architected web based, role and skill based workflow system for managing reviews, payroll, and reader network, which reduced turn-around time from 5-7 days to under 24 hours.
SENIOR/LEAD TECHNOLOGIST
Viant
New York, Dallas, San Francisco, Boston
09/1998-07/2000
  • Architected and developed Internet and Intranets for Fortune 500 and Dot-com clients as well as internal project teams.
  • Lead technical teams. Mentored junior developers. Trained clients.
CONSULTANT
PriceWaterHouseCoopers
New York, NY
09/1997 to 08/1998
  • Founding member of Coopers & Lybrand National Internet Practice.
  • Designed and developed intranet and extranet applications for a major financial services firm, pharmaceutical company, telecommunications company, and energy brokerage.
  • Actively involved in business development.
INTERNET DEVELOPER
Random House Publishing
New York, NY
11/1996 to 08/1997
  • Liaison to corporate New Media Development group.
  • Worked closely with major imprints to develop and implement online strategies.
  • Developed sites for authors and imprints; online book catalog; and tools for user-statistics gathering and reporting.
JR FORWARDS TRADER
AIG International, Interest Rate Derivatives Desk
Greenwich, CT
06/1996 to 10/1996
  • Priced short-dated forwards. Input and reconciled trades. Tracked positions.
  • NASD Series 3 Commodity Futures License
Education
MASSACHUSETTS INSTITUTE OF TECHNOLOGY
B.S. Finance, Sloan School of Management, February 1996
  • MBA Courses include: Finance Theory, Business Analysis & Valuation, Investment Banking, Financial and Managerial Accounting, Information Technology, Applied Statistics, Marketing, Marketing Distribution Channels, Linear Programming.
  • Other Courses include: Game Theory, Fluid Mechanics, Solid Mechanics, Thermodynamics, System Dynamics, Probability and Statistics, Differential Equations.
Patent Activity
Other